Our Mission:
Our Vision:
Our Story:
Say Hello to Anuja
Hi, I’m Anuja, a counselling psychologist with a deep passion for emotional well-being. My journey into this field began when I was just 10, after reading the book Pollyanna. Its message of finding positivity in every situation really stuck with me, and since then, I’ve been committed to helping people cultivate healthier emotional lives. Studying positive psychology, which focuses on what makes life worth living, and practicing it every day has shown me just how crucial it is to prioritize our mental health. I’ve learned that understanding and nurturing our emotions is vital for a fulfilling life, and I’m here to help others find that balance too. I often describe my path into psychology as "magical" because everything seemed to naturally lead me here. I believe that kindness, compassion, and emotional growth are key to living a fulfilling life—values I hold close both personally and professionally.
Greet Tarjni Bhow!
Hey there, I’m Tarjni, the founder of Affinity. Like many of you, I’ve had moments in life where I felt misunderstood and struggled to truly understand myself. Those experiences led me on a path of self-discovery, where I realized the importance of emotional well-being and the need to prioritize self-care. I created Affinity because I want to help others who, like me, are looking for ways to reconnect with themselves. I believe that understanding our emotions is the first step to living a more mindful, balanced life. I’ve been there—feeling lost, overwhelmed, or unsure—and I’m here to tell you that it’s okay to take the time to focus on you. I’m passionate about helping people find peace and clarity through small, meaningful practices. Affinity is more than just products—it’s a community of people learning to put themselves first, and I’m grateful to be part of your journey.